Chris Lee

Licensing Director
Evolution Wellness

Chris has held senior leadership roles in both Australia and South-East Asia across a variety of industries including Automotive, Property and Fitness. Since moving to Kuala Lumpur, Malaysia in 2012 to join the Fitness First Malaysia team, Chris has played a critical role in the growth and expansion of the Fitness First brand locally. In recent years following the formation of Evolution Wellness Group, Chris extended his leadership role and expertise across a number of its portfolio brands including Celebrity Fitness, and oversaw the launch of the Group’s very first ‘high value low price’ gym brand, GoFit.

In his current role as Licensing Director for the largest health and wellness group in Asia – Evolution Wellness, Chris is responsible for leading the expansion and business development of Fire Fit, a premium boutique gym concept, and GoFit. Chris holds an MBA from Edinburgh Business School, and is a Certified Master Performance Coach awarded by the International Coaching Federation.


Franck Meunier
Senior Vice President, International Strategy & Business Development
TITLE Boxing Club