Diana Williams

Diana Williams

Founder & Chairwoman
Fernwood Fitness

Diana Williams is Founder and Chairman of the Board of Fernwood Fitness. Diana established the business in 1989 which today turns over more than $75 million and employs 2,000 people. Diana has built the business to be the largest of its kind in Australia, with a membership of 80,000 women and an 89 per cent unprompted recall of its name. Over the next two years Diana will oversee the organisation’s venture into New Zealand and South Africa. Fernwood regularly appears in BRW’s top 10 fastest growing private companies.

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Chris has held senior leadership roles in both Australia and South-East Asia across a variety of industries including Automotive, Property and Fitness. Since moving to Kuala Lumpur, Malaysia in 2012 to join the Fitness First Malaysia team, Chris has played a critical role in the growth and expansion of the Fitness First brand locally. In recent years following the formation of Evolution Wellness Group, Chris extended his leadership role and expertise across a number of its portfolio brands including Celebrity Fitness, and oversaw the launch of the Group’s very first ‘high value low price’ gym brand, GoFit. In his current…