Fahad Alhagbani

Fahad Alhagbani

Co-Founder & CEO
Armah Sports Company

Fahad Alhagbani is a 20yr veteran of the fitness industry. He has co-founded two of the largest fitness businesses in the Middle East, including Fitness Time, the 15th largest global fitness club chain.  After taking his previous company public on the Saudi Stock Exchange in September 2018 he moved on to launch Armah Sports Company, where he serves as co-founder and CEO, and the new concept of “smart clubs”, which will transform the market and become a hub for technology and innovation in the global fitness industry with plans to invest more than $250m in the health and fitness sector over the next five years.

Fahad is also a member of REX (Roundtables for Executives), a worldwide group of fitness club owners who meet regularly to exchange insights, critique business performance, and discuss future industry disruptions, and he serves as Chairman of Pulse Fitness Group, a group focused on bringing the best of boutique fitness to the Middle East. Pulse is the exclusive partner of 1Rebel in the Middle East and North Africa region


Daniel Hayes
General Manager – 9Round Australia and New Zealand
Lift Brands, Asia Pacific
Chris Lee
Chris has held senior leadership roles in both Australia and South-East Asia across a variety of industries including Automotive, Property and Fitness. Since moving to Kuala Lumpur, Malaysia in 2012 to join the Fitness First Malaysia team, Chris has played a critical role in the growth and expansion of the Fitness First brand locally. In recent years following the formation of Evolution Wellness Group, Chris extended his leadership role and expertise across a number of its portfolio brands including Celebrity Fitness, and oversaw the launch of the Group’s very first ‘high value low price’ gym brand, GoFit. In his current…