Julie Ann James

Julie-ann James

Founder & CEO
Aqua Global

One of the World’s leading baby, toddler swimming and aquatic business consultants. Julie-ann has been teaching Aquatics for over 30 years and is responsible for introducing the Aquababies baby and toddler swimming program to the UK, China, Jordan, Turkey, Malta Cyprus, Barcelona, Poland, Indonesia – 16 countries in total! An Australian who has been living in the UK for the last 30 years and has just returned to her home country. Her life has always revolved around aquatics and she realized very early on that she had a natural affinity for water. A proud tutor for the UK, STA & ASCTA Swim Australia, with a history as a competitive swimming at national level, when she was younger was qualified with Aust Swim, Royal Life Saving Society and Surf Life Saving Society.

PABS (Premium Aquatic Business Strategies) Consultancy Due to her world-renowned success she works with high profile clubs in China, UK & Europe to create bespoke programs, combining Swimming for all ages & also facilitates events, workshops & Aquatic conferences offering a variety of concepts delivered by experts.

Julie-ann created the Aquababies program, which is often imitated, but seldom equaled. Thoroughly researched, effective, tried & tested successful concepts. The programs are a self-perpetuating rolling business model which is aimed a retaining, happy clients to increase profitability. Julie-ann offers franchising opportunities worldwide and the opportunity to train with her personally Julie-ann created the worlds 1st Parent & Baby Aquafit, It’s new & innovative!


Mike Apple
Senior Vice President of Franchise, Global Development
Chris Lee
Chris has held senior leadership roles in both Australia and South-East Asia across a variety of industries including Automotive, Property and Fitness. Since moving to Kuala Lumpur, Malaysia in 2012 to join the Fitness First Malaysia team, Chris has played a critical role in the growth and expansion of the Fitness First brand locally. In recent years following the formation of Evolution Wellness Group, Chris extended his leadership role and expertise across a number of its portfolio brands including Celebrity Fitness, and oversaw the launch of the Group’s very first ‘high value low price’ gym brand, GoFit. In his current…